CLIENT:

Cale

SERVICES:

Brand Identity / Photography / Packaging / Art Direction / Website

Cale is a low sugar, low alcohol, low calorie herbal wine. We created an identity that is understated and feels in touch with the earthy roots of the brand. The label features matte paper labels in Cale's palette, lavender & moss green, with embossed black type for a tactile experience.

A note from the founder, Nana, a herbalist, former Miss USA, and one of the few black winemakers in the US: "I was inspired to begin studying Herbalism - the ancient tradition and knowledge of how plants, herbs and botanicals heal. I was simultaneously drinking less alcohol, and although my social life remained robust, my adult beverage options while out and about or even on Friday nights on my couch were limited to none existent; There were no sophisticated in taste, functional and low alcoholic alternatives and so I set out to build Cale."

As seen in Forbes / The Dieline / The Brand Identity

Photoshoot styling & florals @thelovedco